Successful Facebook Ads marketers have two weapons – custom audiences and lookalike audiences. If you’re not sure why targeting these two audiences are important, then have a read through this article to find out more about them. Custom … [Read more...]
5 Reasons Your Business Should Use The Facebook Pixel and Retarget Marketing
The pixel is a cute name for what is probably Facebook Ads’ most powerful weapon for advertisers. Not only does the pixel track what your visitors are doing on your website, but it also transcends any device and IP address. Once your user … [Read more...]
Retargeting: What It Is, And Why Every Business Should Use It
Modern digital ads can have a huge relevancy problem, and using a retargeting strategy is one of the best ways to solve it. WIth retargeting, you only show ads to people who have indicated interest in your product or website before. … [Read more...]