Successful Facebook Ads marketers have two weapons – custom audiences and lookalike audiences. If you’re not sure why targeting these two audiences are important, then have a read through this article to find out more about them. Custom … [Read more...]
Dynamic Facebook Ads vs Static Ads: Which Is Best For Your Business?
There are many kinds of Facebook Ads formats, however, they fall into two categories: dynamic ads and static ads. Both types of ads are set up in your Facebook Ads Manager or Business Manager account. For static ads, you use a … [Read more...]
3 Reasons Why Facebook Ads Are More Effective Than Boosted Posts
If you’ve ever created and/or managed a Facebook page, you’d know where to find that ubiquitous Boost A Post button because it appears on virtually all of your page’s posts. It’s quite simple to get started with boosting a post - all you … [Read more...]
3 Easy Ways You Can Lower Your Facebook Ads Budget
There are plenty of Facebook Ads marketers who are reporting conversion costs of anywhere from a few cents to a fraction of a penny. Others aren’t so lucky. In fact, most inexperienced marketers are reporting quite the opposite and are … [Read more...]
4 Essential Facebook Marketing Strategies the Top Business Pages Use
There is no official playbook for getting great social media performance. Those who succeed get there by making educated guesses, marking their results, experimenting with optimization changes, and measuring again. You should go through … [Read more...]
Here’s the 6 Facebook Changes You Need to Know About … And What They Mean for Your Business
Facebook has evolved quite a bit since its launch in 2004 ...for better or worse. When it comes to your business, you may lean closer to the “worse” category considering how hard it’s getting to reach your audiences without paying for … [Read more...]