Split testing is an important aspect of Facebook Ads optimization. However, not all ad objectives support split testing so it’s a bit unfortunate. Maybe in the future Facebook will allow split testing for all of their campaign objectives. … [Read more...]
Why A Lead Capture Funnel Is Essential For Facebook Ads Success
Knowing what a lead or sales funnel is essential for you to succeed in Facebook Ads. Otherwise, you’re leaving money on the table because you’re not optimizing ads for every stage of the sales process. For simplicity’s sake, we’re going … [Read more...]
The Top 2 Facebook Ads Strategies To Make People Aware Of Your Business
You probably have a great product or service to offer to your target audience. And you’re thinking of creating a Facebook advert to sell it to people you think might be interested in what you have to offer. What kind of campaign objective … [Read more...]
The Facebook Pixel: 3 Reasons Why You Need To Install It Today
Many advertisers on Facebook don’t have the pixel installed on their website. Most think setting it up is complicated while some are only interested in getting a few quick sales and don’t think it’s worth the hassle. However, smart … [Read more...]
How To Optimize Your Facebook Ad Design In 4 Easy Steps
You can have all the money in the world to pay for Facebook Ads but if you don’t have the kind of design that will resonate with your target audience, then you’re spending your money for nothing. Ad design is a very important aspect of … [Read more...]
How To Make The Most Of Your Custom Audiences And Lookalike Audiences
Successful Facebook Ads marketers have two weapons – custom audiences and lookalike audiences. If you’re not sure why targeting these two audiences are important, then have a read through this article to find out more about them. Custom … [Read more...]
Dynamic Facebook Ads vs Static Ads: Which Is Best For Your Business?
There are many kinds of Facebook Ads formats, however, they fall into two categories: dynamic ads and static ads. Both types of ads are set up in your Facebook Ads Manager or Business Manager account. For static ads, you use a … [Read more...]
5 Reasons Your Business Should Use The Facebook Pixel and Retarget Marketing
The pixel is a cute name for what is probably Facebook Ads’ most powerful weapon for advertisers. Not only does the pixel track what your visitors are doing on your website, but it also transcends any device and IP address. Once your user … [Read more...]
3 Reasons Why Facebook Ads Are More Effective Than Boosted Posts
If you’ve ever created and/or managed a Facebook page, you’d know where to find that ubiquitous Boost A Post button because it appears on virtually all of your page’s posts. It’s quite simple to get started with boosting a post - all you … [Read more...]
3 Easy Ways You Can Lower Your Facebook Ads Budget
There are plenty of Facebook Ads marketers who are reporting conversion costs of anywhere from a few cents to a fraction of a penny. Others aren’t so lucky. In fact, most inexperienced marketers are reporting quite the opposite and are … [Read more...]
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