As competing for user attention with content and social media marketing gets more challenging, keeping up with the latest trends is essential for achieving ROI on your campaigns. According to a recent survey of 344 social media … [Read more...]
Starved for Content Ideas? Here’s How Original Research Can Keep You Blogging for Months
Wondering how you’re going to keep your content calendar full for the rest of the year? Thousands of business owners struggle when it comes to coming up with content ideas, and a simple strategy can help them: conduct a study or … [Read more...]
After the Reddit Redesign, Should Your Business Give the Social Channel a Look?
Many business owners overlook Reddit as a social media marketing channel, but recent changes to the platform should have them all reconsidering. A complete overhaul has modernized the look and feel of Reddit’s various niche-focused forums. … [Read more...]
Everything You Need to Create a YouTube Channel That’s Ready to Grow
Despite being over a decade old, YouTube still acts as a ripe garden bed for audience growth. Brands looking to interact with audiences in current, relevant ways will find that video marketing content is one of the most effective methods … [Read more...]
4 Essential Facebook Marketing Strategies the Top Business Pages Use
There is no official playbook for getting great social media performance. Those who succeed get there by making educated guesses, marking their results, experimenting with optimization changes, and measuring again. You should go through … [Read more...]
Want to Raise Your Content Quality?
There’s a science to good writing, which means that anyone who studies enough about what works and puts their mind to it can improve. Sure, writing is an art, too. But don’t let subjective things like “inspiration” and “talent” stand in the … [Read more...]
Back to Basics: 5 Internet Marketing Essentials Your Business Needs to Succeed Online
Internet marketing strategies can get complex fast, so it helps to take a few steps back to ensure all of the most vital components are in order. Otherwise, you might get too focused on the details to see that your online marketing funnel … [Read more...]
Why No One Clicks on Your Social Media Content—6 Tips for Improving Engagement
For a small business, gaining steam on social media is undeniably an uphill battle. You have to contend with algorithms that make it nearly impossible to get discovered until you achieve a certain level of visibility. This situation puts … [Read more...]
How to Use Reviews in Your Content Marketing
Your business can add credibility and complexity to its content when you regularly incorporate the positive feedback your customers leave. This practice has an added bonus of rewarding customers for their praise, strengthening your … [Read more...]
8 Secrets of Social Media Marketing That Everyone Misses
Social media marketing sounds simple enough to many newbie business owners, but they need to recognize the difference between personal social media use and professional use. Think about it like this: if you make a good pot of coffee to … [Read more...]