Your approach to content marketing and search engine optimization (SEO) must be more strategic than ever in 2018, and embracing long-form content is one of the best weapons you can add to your strategy. SEO and ranking studies find that … [Read more...]
How Often Should I Be Posting to My Blog?
Blogging frequency is somewhat of a sticky topic in the digital marketing world. Some people have hard and fast beliefs about how “you have to post seven blogs per week or EVERYTHING WILL EXPLODE!” Others only post whenever they feel like … [Read more...]
Retargeting: What It Is, And Why Every Business Should Use It
Modern digital ads can have a huge relevancy problem, and using a retargeting strategy is one of the best ways to solve it. WIth retargeting, you only show ads to people who have indicated interest in your product or website before. … [Read more...]
7 Ways to Increase the Effectiveness of Your Email Marketing
Email marketing has come back in full force, and brands that know their way around best practices can reap huge returns. According to a survey of marketers conducted last summer, the average ROI from email campaigns was over 100 percent! … [Read more...]
One Thing That Will Immediately Improve Your Online Reputation
Millions of business owners all over the world struggle when it comes to generating a positive image of their company online. Despite their best efforts, they just can’t seem to get momentum behind people expressing positive … [Read more...]
How to Write Headlines Your Customers Can’t Resist Clicking
In many ways, the headline is the most important part of a blog post or article. Headlines spark action. They can make people click. An eye-catching headline on social media can draw tons of comments — many from people reacting off the … [Read more...]
Is Your Company Blog Not Working? Here’s 5 Reasons Why That May Be
Content marketing and blogging have proven to be effective digital marketing methods. Done right, they can generate leads and convert people to the next stage of your marketing funnel. Yet, plenty of company blogs completely struggle to … [Read more...]
How Big Should Your Content Marketing Budget Be? Industry Benchmarks and Three Examples
The size of your content marketing budget dictates a lot of things. It controls the level of performance you can expect. It also influences how scalable your overall content reach can be — bigger budgets have the infrastructure behind them … [Read more...]
What’s Happening in Digital Marketing?
Digital marketing is constantly changing. That change can refer to completely new ways of doing things, like the rise of augmented reality (AR), or it can refer to approaching existing practices from a new perspective. Both types of … [Read more...]
Here’s the 6 Facebook Changes You Need to Know About … And What They Mean for Your Business
Facebook has evolved quite a bit since its launch in 2004 ...for better or worse. When it comes to your business, you may lean closer to the “worse” category considering how hard it’s getting to reach your audiences without paying for … [Read more...]