As competing for user attention with content and social media marketing gets more challenging, keeping up with the latest trends is essential for achieving ROI on your campaigns. According to a recent survey of 344 social media … [Read more...]
Starved for Content Ideas? Here’s How Original Research Can Keep You Blogging for Months
Wondering how you’re going to keep your content calendar full for the rest of the year? Thousands of business owners struggle when it comes to coming up with content ideas, and a simple strategy can help them: conduct a study or … [Read more...]
How to Use Reviews in Your Content Marketing
Your business can add credibility and complexity to its content when you regularly incorporate the positive feedback your customers leave. This practice has an added bonus of rewarding customers for their praise, strengthening your … [Read more...]
How to Find a Content Writer Who Can Spin Your Blog Into Gold
Writing’s really hard. Even people who do it for a living admit that. Not only do you have to know how to string together sentences that keep people’s attention, but you have to make some sort of blasted “point” out of the whole thing. It’s … [Read more...]
What Is Cornerstone Content, And Why Is It Important?
Cornerstone content refers to evergreen web page content that is both incredibly informative and relevant to your business’s area of expertise. Typically, a web page that could be considered cornerstone content covers basic foundational … [Read more...]
What Is Guest Blogging? And How Can You Use It to Help Your Business?
Guest blogging can help you accomplish so many marketing goals at once. Any business interested in improving their branding, visibility, SEO, lead generation, trust building and so much more can succeed in all of it when they incorporate … [Read more...]
Why High Quality Content Matters More than Keywords for SEO
Attention content creators: Google reads everything you write! Well, not “reads” in the literal sense, but its algorithms are now sophisticated enough to pick up on unnatural language and poor formatting—both of which send strong negative … [Read more...]
5 Ways Long-Form Content Can Boost Your Rankings
Your approach to content marketing and search engine optimization (SEO) must be more strategic than ever in 2018, and embracing long-form content is one of the best weapons you can add to your strategy. SEO and ranking studies find that … [Read more...]
How Often Should I Be Posting to My Blog?
Blogging frequency is somewhat of a sticky topic in the digital marketing world. Some people have hard and fast beliefs about how “you have to post seven blogs per week or EVERYTHING WILL EXPLODE!” Others only post whenever they feel like … [Read more...]
How to Write Headlines Your Customers Can’t Resist Clicking
In many ways, the headline is the most important part of a blog post or article. Headlines spark action. They can make people click. An eye-catching headline on social media can draw tons of comments — many from people reacting off the … [Read more...]