Writing’s really hard. Even people who do it for a living admit that. Not only do you have to know how to string together sentences that keep people’s attention, but you have to make some sort of blasted “point” out of the whole thing. It’s … [Read more...]
What Is Cornerstone Content, And Why Is It Important?
Cornerstone content refers to evergreen web page content that is both incredibly informative and relevant to your business’s area of expertise. Typically, a web page that could be considered cornerstone content covers basic foundational … [Read more...]
Why High Quality Content Matters More than Keywords for SEO
Attention content creators: Google reads everything you write! Well, not “reads” in the literal sense, but its algorithms are now sophisticated enough to pick up on unnatural language and poor formatting—both of which send strong negative … [Read more...]