Cornerstone content refers to evergreen web page content that is both incredibly informative and relevant to your business’s area of expertise. Typically, a web page that could be considered cornerstone content covers basic foundational … [Read more...]
What Is Guest Blogging? And How Can You Use It to Help Your Business?
Guest blogging can help you accomplish so many marketing goals at once. Any business interested in improving their branding, visibility, SEO, lead generation, trust building and so much more can succeed in all of it when they incorporate … [Read more...]
Why High Quality Content Matters More than Keywords for SEO
Attention content creators: Google reads everything you write! Well, not “reads” in the literal sense, but its algorithms are now sophisticated enough to pick up on unnatural language and poor formatting—both of which send strong negative … [Read more...]
5 Ways Long-Form Content Can Boost Your Rankings
Your approach to content marketing and search engine optimization (SEO) must be more strategic than ever in 2018, and embracing long-form content is one of the best weapons you can add to your strategy. SEO and ranking studies find that … [Read more...]
How Often Should I Be Posting to My Blog?
Blogging frequency is somewhat of a sticky topic in the digital marketing world. Some people have hard and fast beliefs about how “you have to post seven blogs per week or EVERYTHING WILL EXPLODE!” Others only post whenever they feel like … [Read more...]
How to Write Headlines Your Customers Can’t Resist Clicking
In many ways, the headline is the most important part of a blog post or article. Headlines spark action. They can make people click. An eye-catching headline on social media can draw tons of comments — many from people reacting off the … [Read more...]
Is Your Company Blog Not Working? Here’s 5 Reasons Why That May Be
Content marketing and blogging have proven to be effective digital marketing methods. Done right, they can generate leads and convert people to the next stage of your marketing funnel. Yet, plenty of company blogs completely struggle to … [Read more...]
The Blogging Guide Every Start-Up Needs
Why start a business blog? What elements does your blog need to be effective? How can you capitalize most effectively on the marketing opportunities a blog creates? We’ll answer all of these questions in our relatively brief but … [Read more...]