As competing for user attention with content and social media marketing gets more challenging, keeping up with the latest trends is essential for achieving ROI on your campaigns. According to a recent survey of 344 social media … [Read more...]
Why No One Clicks on Your Social Media Content—6 Tips for Improving Engagement
For a small business, gaining steam on social media is undeniably an uphill battle. You have to contend with algorithms that make it nearly impossible to get discovered until you achieve a certain level of visibility. This situation puts … [Read more...]
8 Secrets of Social Media Marketing That Everyone Misses
Social media marketing sounds simple enough to many newbie business owners, but they need to recognize the difference between personal social media use and professional use. Think about it like this: if you make a good pot of coffee to … [Read more...]
Here’s the 6 Facebook Changes You Need to Know About … And What They Mean for Your Business
Facebook has evolved quite a bit since its launch in 2004 ...for better or worse. When it comes to your business, you may lean closer to the “worse” category considering how hard it’s getting to reach your audiences without paying for … [Read more...]
Why Your Business Needs Social Media
Social media has profoundly changed the way we all use the internet, and that includes how businesses interact with their customers. In the years since platforms like Facebook, Instagram, and LinkedIn were first introduced, they have … [Read more...]
7 Steps for Improving Your Social Media Ads
Paid social media can offer great returns on investment (ROI) and connect you to the right audiences with laser precision. That, of course, presumes you are using the platform correctly. Otherwise, you could be spending a lot of money on … [Read more...]
Why You Need a Social Media Presence
Every business needs a social media presence, and most can benefit from actively trying to market and generate leads on the most popular social platforms. The fact of the matter is that social media has become the preferred form of media … [Read more...]