Writing’s really hard. Even people who do it for a living admit that. Not only do you have to know how to string together sentences that keep people’s attention, but you have to make some sort of blasted “point” out of the whole thing. It’s … [Read more...]
Does Your SEO Speak to Voice Search Users?
Hello! Is this thing on? We just wanted to make sure you heard us loud and clear when we said: “Voice search is the most significant development to hit SEO since Google debuted.” That may sound like a hot take, but statistics describing … [Read more...]
What Is Cornerstone Content, And Why Is It Important?
Cornerstone content refers to evergreen web page content that is both incredibly informative and relevant to your business’s area of expertise. Typically, a web page that could be considered cornerstone content covers basic foundational … [Read more...]
50+ Eye-Opening Video Marketing Statistics for Small Business Owners in 2018
The internet is quickly reaching a point where small business owners need to embrace video marketing in order to survive. In just a few years, ignoring video content will be on par with not having a business website. To explain why this … [Read more...]
Video Marketing Continues to Dominate Into 2018 — Four Trends You Need to Know
In 2018, use of video among small business owners will mature and solidify into a “must have” marketing component. Businesses able to make strategic use of video will seize critical opportunities for sales lift and market share. Many … [Read more...]
What Is Guest Blogging? And How Can You Use It to Help Your Business?
Guest blogging can help you accomplish so many marketing goals at once. Any business interested in improving their branding, visibility, SEO, lead generation, trust building and so much more can succeed in all of it when they incorporate … [Read more...]
Pay Attention to These Small Business Mobile Marketing Trends
Small business owners have to account for mobile devices within their marketing strategy in 2018. Otherwise, their competition is going to quickly leave them in the dust. With every passing year, we rely increasingly upon our mobile … [Read more...]
12 Social Media Tools Your Business Can’t Live Without
Running social media marketing becomes infinitely easier when you find the right tech tools to do most of the work for you. There are countless platforms out there designed to help you save time while adding more power and … [Read more...]
What is Mobile First Design? And Why Is It Important For Your Business?
The internet is a mobile- first world now, and your website needs to embrace this shift to avoid missing out on opportunities. By prioritizing your mobile experience with user friendly design principles and an always on-the-go approach to … [Read more...]
Why High Quality Content Matters More than Keywords for SEO
Attention content creators: Google reads everything you write! Well, not “reads” in the literal sense, but its algorithms are now sophisticated enough to pick up on unnatural language and poor formatting—both of which send strong negative … [Read more...]